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As consumers move to TV streaming, advertisers are seeking a toolset to scale their OTT advertising. Marketers want self-serve capabilities to optimize and measure effectiveness across screens.

 

OneView Ad Platform offers:

 

  • Better identity solutions – access more accurate TV audience data powered by Roku’s direct consumer relationships
  • Deeper consumer insights – plan and measure using unique linear TV data from ACR on North America’s #1 licensed TV OS
  • Proprietary audiences – activate more than 100 unique segments based on data from the No.1 TV streaming platform in the U.S. by hours streamed according to Kantar
  • Instant OTT forecasting – calculate OTT ad inventory availability in seconds to buy advertising sold by both Roku and other publishers across OTT
  • In-flight attribution tools – optimize reach, frequency and performance across OTT, linear TV, desktop, and mobile campaigns
  • Guaranteed outcomes – guarantee demographic delivery or business outcomes such as website visits or mobile app downloads 

 

Download the OneView Product Guide to learn more.


Download the OneView Product Guide