As consumers move to TV streaming, advertisers are seeking a toolset to scale their OTT advertising. Marketers want self-serve capabilities to optimize and measure effectiveness across screens.
OneView Ad Platform offers:
- Better identity solutions – access more accurate TV audience data powered by Roku’s direct consumer relationships
- Deeper consumer insights – plan and measure using unique linear TV data from ACR on North America’s #1 licensed TV OS
- Proprietary audiences – activate more than 100 unique segments based on data from the No.1 TV streaming platform in the U.S. by hours streamed according to Kantar
- Instant OTT forecasting – calculate OTT ad inventory availability in seconds to buy advertising sold by both Roku and other publishers across OTT
- In-flight attribution tools – optimize reach, frequency and performance across OTT, linear TV, desktop, and mobile campaigns
- Guaranteed outcomes – guarantee demographic delivery or business outcomes such as website visits or mobile app downloads
Download the OneView Product Guide to learn more.