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If you’ve thrown out your traditional advertising playbook this year, you’re not alone. At Roku, we predicted that 2020 would be the first year in the Decade of Streaming, when consumer behavior shifts dramatically as audiences adopt OTT providers and services like never before.  


Trends that had been emerging have accelerated like never before. In fact, for the first time ever, Americans now spend more time streaming than watching traditional television.  


As advertisers look for new strategies for the holiday season, we wanted to understand how consumers were planning to stream, research, and buy during the busiest shopping season of the year. We partnered with the Harris Poll on the 2020 Holiday Consumer Shopping Survey to understand the holiday streaming landscape this year.  


Download “Season of Streaming - 2020 Holiday Shopping Report” to learn:  


  • How consumers plan to budget and buy this holiday season 
  • The differences between streaming and non-streaming audiences  
  • Why advertising has to be streamer-first  


Download Now.

Download the Study