Streaming is now mainstream in Canada.
Our recent study of Canadian streaming behaviour illustrates why and how people stream, and what this means for advertisers.
Highlights from this study:
- 20% of Canadians that have cable/satellite have reduced their package in the past year
- A third (32%) are in the 18-34 age bracket, and almost half of that bracket (44%) are “cord-cutters” or “cord-nevers”
- 47% of Canadian streamers watch at least one free (ad-supported) service
Download the full report now.